55th Guangzhou Beauty Expo | The World's Largest Post-Pandemic Beauty Industry Gathering

In September 2020, we participated in this landmark industry event. With 300,000 sqm of exhibition space, 4,000+ exhibitors, and over 400,000 visits—it was the world's largest offline beauty exhibition in 2020 and a powerful symbol of industry recovery.

Event Highlights:

• Live-commerce deeply integrated, with influencers streaming live across the venue

• "Guochao" (China-chic) trend dominated, with traditional aesthetics becoming the year's

Our Takeaways:

Over three exhibition days, we welcomed brand clients from across China and gained deep insights into two major trends: live-commerce and the rise of China-chic. The beauty industry is reshuffling post-pandemic, and manufacturers with strong production capabilities are embracing new opportunities.

We look forward to meeting more friends—old and new—at future exhibitions!