Are solid perfumes booming and can Aisen help brands grow with luxury-grade perfume concentrates?
The global fragrance sector is undergoing a structural upgrade, with growth in traditional alcohol-based liquid perfumes slowing whilst waterless, portable solid perfumes are entering a period of rapid growth. According to an industry report published by Research and Markets, the global solid perfume market is projected to reach US$1.61 billion in 2025 and is expected to climb to US$2.63 billion by 2031, representing a compound annual growth rate of 8.52 per cent; Growth in the high-end solid perfume segment is particularly striking; according to WWD, citing data from Circana, year-on-year growth in 2025 reached 22 per cent. Traffic on social media platforms also confirms this consumer boom, with weekly views of TikTok content tagged ‘solid perfume’ exceeding 4.5 million (according to Trendalytics data). Solid perfume has evolved from a niche product into a sector with global potential.
1.Three Key Underlying Consumer Trends Driving the Continued Rise in Popularity of Solid Perfume
The surge in popularity of solid perfumes is not merely a passing fad; it precisely meets three key global demands: clean beauty, minimalist travel and personalised fragrance choices.
Hassle-free travel: Liquid perfumes are subject to airline restrictions and are prone to leakage and bulkiness; solid perfumes, on the other hand, are formulated with natural waxes and plant-based oils, are alcohol-free, compact and portable, allowing you to refresh your scent at any time whilst travelling or commuting, and are perfectly suited to the need for lightweight travel. Aligned with sustainable beauty: Solid perfumes feature a water-free formula, reducing water consumption; metal or biodegradable packaging can be refilled, minimising waste; their alcohol-free base is gentle on the skin barrier, making them suitable for those with sensitive skin. A personalised skin fragrance: unlike alcohol-based perfumes which diffuse rapidly, solid perfumes rely on body heat to slowly release their notes, creating a soft, long-lasting scent that cultivates a subtle, ‘skin-like’ fragrance.
The popularity of this category has been validated by major international brands. Dior launched the Miss Dior solid perfume range in December 2024 and the J’adore solid perfume stick in October 2025; Diptyque entered the solid perfume category at an earlier stage; Sol de Janeiro launched its jelly perfume balm range in 2026, available exclusively at Ulta Beauty. Both luxury brands and emerging Gen Z brands are simultaneously ramping up their efforts, further expanding the market potential of this category.
2.Explosive demand for fragrances derived from luxury brands; differentiated implementation of fragrance base formulations
The global market for dupe fragrances is experiencing rapid growth. According to a report by Expert Market Research (EMR), the market was valued at US$2.71 billion in 2024 and is projected to exceed US$11.75 billion by 2034. The #PerfumeTok hashtag on TikTok has accumulated over 4 billion views, and dupe fragrances have become a consumer necessity.
So-called ‘dupe fragrances’ replicate the scents of luxury brands by utilising the same raw materials and perfumery techniques as the four leading international fragrance houses—IFF, Givaudan, Firmenich and Takasago—whilst eliminating brand premiums and marketing costs.
Aisen is capitalising on the dual opportunities presented by the ‘solid perfume trend’ and ‘natural-origin fragrance consumption’, using solid perfumes as a vehicle to build a differentiated competitive edge. The three key formulations offer natural advantages that align with market demand:
Alcohol-free skincare base: Formulated with a blend of jojoba seed oil, sunflower seed oil and vegetable beeswax, this product nourishes the skin upon application, offering a dual-action ‘fragrance and moisturising’ treatment that appeals to a wider audience with sensitive or dry skin. Long-lasting fragrance:The waxy film locks in the fragrance molecules, which are released in layers—top, middle and base notes—as body heat warms them, resulting in a longer-lasting scent than liquid sprays.A wide variety of packaging formats:Available in customisable formats such as twist-up sticks, metal tins and travel-sized jars; choose from standard designs for rapid production runs or bespoke moulds for a premium finish, suitable for product lines across all price points.
